This Gif story is based on a Rand Fishkin post back in 2006 (two years before I even knew what SEO was about) and of course following the latest storytelling Gif form started by Chris Dyson. But what am I supposed to say to add to this? I always bowed down to animated Gifs on the now neglected Black Cat SEO, here then is a mini revival:
Dear SEO’s I am not giving you a great piece of content (actually I’ve been trying that in the past and failed), instead I am asking you to take 5 minutes of your time to fill in a short survey (shut up and let me fill it already).
It is for a good cause; my thesis. After doing me a big favour by filling it in I promise to reward you with a completely SEO-unrelated, unexpected. mind-blowing gift.
What I’m looking into in my thesis is the unnatural proliferation of the premature “SEO is dead” predictions which are usually triggered by an Algorithm filter or pivot towards bad or poor quality practices.
My assumption is the genuine evolution of SEO is embracing more elaborate tactics granting higher quality work. Quality work can only be achieved by dedication and dedication means time. Easy time-saving tactics are indeed over, however, that doesn’t mean the end of a growing industry.
Consolidating our profession as one of quality producers is up to us. Choosing short-cuts is a very tempting option. Those who did it for a while are now paying the price for it.
Google tries to provide the most accurate answer that solves a question. And they are working in that direction.
A glimpse of that is the comparison of the number of Google updates per year with the intensity of search of terms related with quality. On the graph below we can see how Google re-educates SEOs. It is interesting to see how poor tactics such as link exchange or link directories have lost interest over the years and how Content Marketing is taking its place.
The numbers are clear; poor quality is losing ground and content marketing is replacing it. But what the future holds for our field is uncertain.
This is the second time I have come across a search which displayed big URLs. Environment: Chrome, incognito mode (private browser). They are almost as big as the titles are:
The first time I saw them it was a few weeks ago on Google.co.uk (and I got really excited, farewell my friends I’m the chosen one, I’m going on to a better place) today it was on Google.fr. I know, I’m aware that @jsilton was the first one to spot those URLS, and so far it is nothing but Google testing some display features. However the URLs found by @jsilton where the exact same size, the ones I hit today are at least one px smaller.
But wait a minute…
My feline instincts are telling me that this isn’t just a display test, and they are never wrong. An algorithm filter will come along. Just in case it’s the infamous winter pet that is coming along – lets just brace ourselves.
Untill now the title is the single biggest physical factor in SERPs, meaning it has more weight on CTR. We also know how important titles are in terms of On-Page factors for ranking. Descriptions are bigger in surface area but when taking URLs + Titles the areas are equally divided for each result.
Detecting over-stuffing and over-optimizing keyword-wise practices has been a battle for Google so far. I’m sure they are also aware of bad practices on EMDs. And we all have been wondering/complaining/moaning about the over-granted power of them. Those bigger URLs will concede EMD more value on CTR, therefore, at some point, their quality must increase.
Decreasing ranking power of EMD is a way of enhancing quality. As a user, I’m really fed up of always seeing 3 to 4 results on the first pages of poor quality sites that are boosted by EMD.
Is Google going to act on this in 2013?